hurra.com participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. hurra.com’s identification number within the framework is 1050. For more information on the IAB TCF please visit https://iabeurope.eu/.
When our technology is used by and on behalf of our clients, these clients are joint controllers with us. In this case, hurra.com is a joint controller in accordance with Article 26 GDPR. For processing related to online identifiers collected on publisher websites hurra.com is controller. As our technology OWAPro may also be used by our agency advertising service clients (including such functionality as tracking, tag management, web analytics, and web controlling). In this case technology is used on behalf of our agency clients or by our clients themselves according to this policy: https://privacy.hurra.com
The following personal data categories are processed using OWAPro’s Banner View Tracking and hurra.com RTB technology:
Our clients and hurra.com work closely together when using our RTB technology and banner view tracking services. This also applies to the processing of your personal data. Thus, we have jointly determined the order of the processings of your personal data in each section of processing. Therefore we are so-called joint controllers (Article 26 GDPR) for the protection of your personal data together with the advertiser within the sections of processing described below.
hurra.com collects data in the following ways:
Our technology processes your personal data collected for the purposes of participation in real time bidding auctions for personalised ads display, as well as delivery and measurement for creative ads on publishers’ websites. Therefore following processing activities may be carried out (purpose# based on iab TCF v2.0 specification):
Moreover, we may process data to ensure security, prevent fraud, and debug our technology.
When storing and/or accessing information on your device we pursue the GDPR valid consent as our legal basis.
The legal basis for the processing of your personal data for the purpose of both personalised and non-personalized advertising (in particular following purposes: select basic ads, select personalised ads) is your consent IAW Art. 6 Para. 1 lit a GDPR, as provided either on the publishers’ or on the advertisers’ websites.
The legal basis for applying for the purpose of measuring ad performance, as well as for the purpose of ensuring security, preventing fraud and debugging is our legitimate interest IAW Art. 6 Para. 1 lit. f GDPR.
The personal data we collect, will not allow hurra.com to identify any person in a direct way.
Personal data is deleted or anonymized after 13 months. Anonymized data is stored over the duration of the contract concluded between us (hurra.com) and our advertising clients, and after the contract has expired.
For the EU users, data collection, processing, and storage takes place in our data centers in the EU region. For the users from outside the EU, data collection and processing as well as temporary storage are possible if the data has been transmitted to one of our data centers in the EU. There is no permanent data storage outside the EU.
If your data is shared with a third party, it is done to help advertisers and our clients at the same time determine whether the ad should be displayed to you or not as well as evaluate the performance of their digital campaigns.
We do share with our advertisers all details collected with our banner view tracking pixel, but we do not do it in terms of the RTB auction data. This information is only shared in aggregated form along with information of other publisher website visitors for the purpose of bidding and reporting.
Hurra Communications GmbH
Data Protection Officer